Search Engine Optimization (SEO) refers to the strategies used to improve a website's visibility on search engines. Enhanced visibility increases organic traffic and leads to higher conversions.
Keywords are the foundation of SEO. Conduct thorough keyword research to find out what your target audience is searching for and tailor your content accordingly.
Your SEO strategy should encompass both on-page and off-page elements. This includes optimizing website content, improving site speed, and building backlinks.